INTERNET CONNECTED HOUSEHOLD IDENTIFICATION FOR ONLINE MEASUREMENT & DYNAMIC CONTENT DELIVERY

摘要

A method, apparatus, system, and computer readable storage medium provide the ability to identify an internet connected household (ICH). An Internet Protocol (IP) address is received at an Internet entity. Determinations are made regarding whether device activity from the IP address does not exceed a defined activity threshold and whether an IP assignment age for the IP address is greater than a defined threshold age. Based on the determinations, the IP address can be identified as belonging to an ICH or not.

主权项

1. A computer-implemented method for identifying an internet connected household (ICH), comprising:
receiving an Internet Protocol (IP) address at an Internet entity hosting a webpage; the Internet entity determining a device activity status based on whether device activity from the IP address does not exceed a defined activity threshold; the Internet entity determining an IP assignment age status based on whether an IP assignment age for the IP address is greater than a defined threshold age; and based on the device activity status and the IP assignment age status, the Internet entity determining whether the IP address is associated with an ICH.