Method and system for implementation of rules for overlays based on automatic content recognition

摘要

An automatic content recognition (ACR)-enabled connected TV device may be operable to present, utilizing an ACR system, an overlay during presentation of content, based on one or more rules. The one or more rules may be implemented utilizing information provided by the ACR system. The presented overlay may be associated with a sponsor, and the one or more rules may comprise a timing rule, an advertisement separation rule, an advertisement conflict rule and/or an auto-scaling rule. An ad server coupled to the ACR system may determine whether the overlay associated with the sponsor may be appropriate for presentation. The presented overlay may comprise interactive content for viewer interaction, and the one or more rules may comprise a viewer interaction rule which ensures that, when the interactive overlay is presented, the presented content may be scaled so that the scaled presented content is not covered by the overlay.

主权项

1. A method, comprising:
in an automatic content recognition (ACR)-enabled connected TV device, wherein:
said ACR-enabled connected TV device comprises an ACR module that communicates with an ACR system that is external to said ACR-enabled connected TV device, and said ACR system comprises an abstraction layer that supports different video fingerprint technologies from multiple vendors;said ACR module providing fingerprints to said ACR system for matching; andsaid ACR module receiving information and/or content from said ACR system based on said matching: presenting by said ACR module, utilizing an ACR system, an overlay during presentation of content, based on one or more rules, wherein:
said one or more rules are implemented by said ACR module utilizing information provided by said ACR system, andwhen said ACR-enabled connected TV device is paired with a paired device utilizing a companion application running on said paired device, said content and said overlay are also presented on said paired device.