| 发明名称 |
SYSTEMS AND METHODS FOR TEXT BASED TARGETED ADVERTISING |
| 摘要 |
A context sensitive targeted advertisement. system, comprising an advertisement database configured to store a plurality of advertisements, a text analysis engine configured to: receive a message sent by a user using the users mobile device, and search the message and recognize the message context; an ad insertion engine, coupled with the text analysis engine and the advertisement database, the ad insertion engine configured to: select one of the plurality of advertisements based on the context of the message, and insert the advertisement into the received message. |
| 申请公布号 |
US2014297421(A1) |
申请公布日期 |
2014.10.02 |
| 申请号 |
US201414215953 |
申请日期 |
2014.03.17 |
| 申请人 |
SPLASHAD, INC. |
发明人 |
MOORE WILLIAM K. |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A context sensitive targeted advertisement system, comprising:
an advertisement database configured to store a plurality of advertisements, a text analysis engine configured to:
receive a message sent by a user using the user's mobile device, andsearch the message and recognize the message context; an ad insertion engine, coupled with the text analysis engine and the advertisement database, the ad insertion engine configured to:
select one of the plurality of advertisements based on the context of the message, andinsert the advertisement into the received message. |
| 地址 |
RANCHO SANTA FE CA US |
