DELIVER PASSENGER CENTRIC ADVERTISEMENTS TO IN-FLIGHT ENTERTAINMENT SYSTEM USING AUCTION BASED EXCHANGE

摘要

A system and method for delivering passenger-centric advertisements to in-flight entertainment systems using auction based exchange. An interface is provided for the airlines to provide the passenger profile data. Another interface is provided for the advertisers to bid on passenger profile data using an auction. A winning bid is selected from plurality of bids, and the relevant ads are placed in the media stream consumed by the specific passenger. A method is provided to insert ads in passenger media streams using an AD exchange client. A method is provided to send back the passenger interaction data and billing information to the advertisers.

主权项

1. An exchange based system for delivering passenger-centric advertisements through an in-flight entertainment system, the system comprising:
an advertisement campaign manager for an advertiser for providing a relevant advertisement; an airline interface for an airline; and an advertisement exchange platform for taking in a plurality of inputs, creating a plurality of relevant advertisements for said passenger and communicating to a plurality of aircrafts.