METHOD AND SYSTEM FOR INSERTING TARGETED ADVERTISEMENT BY MOBILE NETWORK OPERATORS THROUGH WEBSITE CUE TONES

摘要

The present invention describes a method for inserting targeted advertisement content by a last mile operator (typically a Mobile Network Operator (MNO)) onto websites accessed through its network and this websites has placeholder or cue tone for inserting advertisement by last mile operator. The invention also enables parsing of the placeholder or website cue tone by MNOs, wherein such placeholders being created on website to allow advertising content placing by participating MNOs. The MNOs can either use Internet ad service platform like Google AdSense or use their own advertisement serving platform to replace website cue tone with advertisement content in HTTP response and such HTTP response is passed onto its subscribers. This method allows subscribers to receive content from website publisher and targeted advertisement content from MNOs.

主权项

1. A method for inserting targeted content by mobile network operator (MNO), such a method comprising the steps of:
creating a placeholder with an appropriate code on a website, such as to enable an MNO to insert its content; allowing the subscribers of MNO to initiate contact with such website's hosted server as per the policies set up by MNO; and accessing the website, with contents from such website, displayed along with contents provided by MNO,so as to allow End Users to receive targeted advertisements upon accessing websites that contain such placeholders.