SYSTEM AND METHOD FOR DYNAMICALLY CONSTRUCTING PERSONALIZED CONTEXTUAL VIDEO PROGRAMS

摘要

Systems, methods, and computer readable-media for dynamically constructing personalized contextual video programs include extracting video metadata from a video program, extracting component metadata from video components stored in a media object library, extracting viewer preferences, receiving synchronization information about the video program, identifying a video program segment susceptible to inserting a video component, and transmitting the video component to a playback device and instructions detailing how to insert the video component in the video program segment. Video metadata can be extracted in real time. A viewer profile can be based on demographic information and user behavior. The video program and the video component can be combined before transmitting the video component and instructions to the playback device. A video component can be selected based on which advertiser offers to pay the most. The transmitted video component and set of instructions can be stored as a construction list for future use.

主权项

1. A method comprising:
identifying a segment of a video program, the segment being susceptible to inserting a video component; determining a price to insert the video component into the segment, wherein the price is based on:
a segment prominence of the segment in the video program, independent of the video component; anda component prominence of the video component; and when the price is above a threshold, transmitting the video component and a set of instructions to a playback device, the set of instructions detailing how to insert the video component into the segment.