| 摘要 |
Provided are an information processing device, an information processing method, and an information processing program, with which advertisements in accordance with the intentions of a registrant of an article can be determined as advertisements to be displayed on a page provided from a website. The information processing device identifies, on the basis of an article written on a web page, a commodity category for commodities and attribute values for attributes of commodities belonging to the commodity category, and determines, on the basis of said article, an attribute-value appraisal to be performed by a page manager. The information processing device selects, as candidates to be displayed, commodities which belong to the identified commodity category, and which satisfy selection conditions corresponding to the determined appraisal, and determines the commodity for which an advertisement is to be display in an advertisement display area on the web page, from among the selected commodities. |
