Methods and Systems for Promoting and Tracking Digital Offers across Multiple Devices

摘要

The present invention provides a method for promoting and tracking digital offers, initiated and displayed on one device, intended for use on another device. The method comprises the steps of: promoting plurality of digital offers through data communication network, providing a user with an interface for browsing data communication network while using a first device to select one digital offer and initiate transmission of an offer message including a hyperlink to the digital offer by providing unique communication identifier, associating between the selected digital offer and the transmitted message, transmitting the offer message with hyperlink of the digital offer to the second device, using the user provided unique communication identifier and receiving feedback message of the user activation or usage of the digital offer at a second device from an application program of the second device with the association to the selected digital offer.

主权项

1. A method for tracking a digital offer which is promoted on a first computer device to be utilized on a second computer device, said method comprising the steps of:
promoting plurality of digital offers through data communication data network, exposed to user selection at a first computer device; providing a user with an interface for browsing said data communication data network while using a first computer device to select one digital offer and initiate transmission of an offer message including a hyperlink to the digital offer by providing communication address which is available through messaging service on the user second communication device; associating between the selected digital offer and the transmitted message; transmitting the offer message with hyperlink of the digital offer to the second computer device, using the user provided communication address; sending a feedback message indicating of the user activation or consumption of the digital offer at a second device, said message including association to the selected digital offer, wherein said feedback message is initiated by an application program running at the second computer device; wherein the providing , associating transmitting and receiving are performed by a communication server.