SYSTEM AND METHOD FOR PROVIDING SOCIAL MEDIA MARKETING PERFORMANCE AND FEEDBACK

摘要

Provided are a system and a method that compares a client's brand to competitors' brands using normalized reference benchmarks. The normalized reference benchmarks are produced utilizing social media metrics. The system and method also provide constructive feedback on how the client can obtain a higher normalized reference benchmark. Also provided is a computer program code that implements the method steps.

主权项

1. A method of providing a brand benchmark of marketing performance for a client brand comprising:
defining an industry arena or vertical; providing a client brand within the defined industry arena or vertical; providing a group of competing brands within the defined industry arena or vertical; providing brand keyword groups for the client brand and each competing brand to capture variations of the client brand name and variations of the competing brand names; providing industry keyword groups to provide a sampling of discussions relating to the client brand and competing brands; defining a plurality of marketing performance metrics; extracting social media metrics from a plurality of social media sites using the brand keywords and industry keywords; associating the social media metrics with the marketing performance metrics; calculating benchmarks for each marketing performance metric for each brand, wherein a first marketing performance metric utilizing a first social media metric and a second marketing performance metric utilizing a second social media metric; normalizing the marketing performance metrics so that the marketing performance metric benchmarks can relate to one another; calculating an overall benchmark for each brand based on the marketing performance metric benchmarks; and outputting at least one of the benchmarks.