Systems And Methods For Dynamically Generating Digital Advertisements

摘要

Advertising systems and related methods provide dynamic generation of digital advertisements over computer networks in response to ad requests associated with available ad impressions. The system dynamically generates ad based on user information associated with ad requests and product inventory information associated with advertising campaigns. The product inventory information and advertising campaigns can be associated with one or more product suppliers. The system dynamically generates the advertisement using the user information associated with the ad request, and the product inventory information. The system dynamically generates an ad with store location information based on user location information and product inventory information in one example.

主权项

1. A computer-implemented method of serving digital advertisements, comprising:
receiving over one or more computer a networks a plurality of ad requests; for each ad request, determining product inventory information based on user information associated with the ad request; and modifying at least one ad generation template to generate a digital advertisement for each ad request, the digital advertisement for each ad request including product inventory information based on the user information associated with the ad request.