TRAVEL ROUTE-BASED ADVERTISEMENT PROVISION METHOD, AND TERMINAL AND ADVERTISEMENT PROVISION APPARATUS THEREFOR

摘要

PROBLEM TO BE SOLVED: To provide a travel route-based advertisement provision method, as well as a terminal and an advertisement provision apparatus therefor.SOLUTION: A travel route-based advertisement provision apparatus is for providing advertisements based on a travel route of a terminal and includes: a route information acquisition unit which acquires travel route information generated from a route request signal of the terminal; an advertisement registration processing unit which compares pre-generated candidate advertisement information with validity reference information to generate an advertisement registration list; and a route processing unit which extracts matching advertisement information corresponding to the travel route information from sets of registered advertisement information included in the advertisement registration list to generate and provide coupled route information containing the matching advertisement information.