| 发明名称 |
CONTEXT-SWITCHING TAXONOMY FOR MOBILE ADVERTISEMENT |
| 摘要 |
Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model. |
| 申请公布号 |
US2014297407(A1) |
申请公布日期 |
2014.10.02 |
| 申请号 |
US201313854462 |
申请日期 |
2013.04.01 |
| 申请人 |
APPLE INC. |
发明人 |
Sanghavi Mehul K.;Greenzeiger Michael Froimowitz;Phulari Ravindra |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
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| 主权项 |
1. A method comprising:
collecting usage data associated with a device; based on the usage data, determining a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time; generating a classification model based on the switching context channel and the switching context trend; and booking a campaign of invitational content based on the classification model. |
| 地址 |
Cupertino CA US |
