Networked profiling and multimedia content targeting system

摘要

A computer implemented method and system for dynamically profiling users for incentivized targeting of multimedia content to the users in a networked environment is provided. A server creates an advertiser network comprising advertisers and member websites, and creates a user network of users. The advertisers submit the multimedia content, advertising information, and targeting criteria to the server. The server and one or more publisher websites acquire marketing data from the users for creating dynamic user profiles for the users. The server and/or the publisher websites target the multimedia content to the users based on the created dynamic user profiles. The server and/or a client device of each of the users confirm viewing of the multimedia content using a challenge, random in content. The server and/or the publisher websites compensate the users by crediting the users with items of value based on confirmation of the viewing of the multimedia content.

主权项

1. A computer implemented method for dynamically profiling users for incentivized targeting of multimedia content to said users in a networked environment, comprising: providing a server comprising at least one processor configured to manage said dynamic profiling of said users and said incentivized targeting of said multimedia content to said users; creating an advertiser network comprising a plurality of advertisers and a plurality of member websites by said server, wherein said server receives said multimedia content, advertising information, and targeting criteria submitted to said server by each of said advertisers via a communication link, and wherein said server provides access to said multimedia content for said incentivized targeting across a plurality of publisher websites in said networked environment; creating a user network comprising a plurality of users that are one or more of registered on said server and recruited from one or more of said publisher websites in said networked environment by said server; acquiring marketing data from said users in said user network by said server and one or more of said publisher websites via said communication link for creating dynamic user profiles for said users in said user network; targeting said multimedia content to said users in said user network via said communication link based on said created dynamic user profiles of said users in said user network, wherein said multimedia content is sourced from said server to said users in said user network via one or more of said publisher websites;
confirming whether said users in said user network viewed said targeted multimedia content on one or more of said server and across said publisher websites in said networked environment, by one or more of said server and a client device of each of corresponding said users using a challenge, random in content, wherein said challenge, random in content, is of: unrelated to said targeted multimedia content; presented at random times comprising one of during play of said targeted multimedia content, after said play of said targeted multimedia content, and a combination thereof; and presented at random physical locations on said targeted multimedia content; and compensating said users in said user network by crediting said users in said user network with one or more items of value by one or more of said server and said publisher websites based on said confirmation of said viewing of said targeted multimedia content.