Advertisement delivering system based on digital television system and mobile communication device

摘要

A system for delivering advertisements based on a digital television system and a mobile communication device is disclosed. The television system and the mobile device are connected in ad hoc manner when a program is broadcasted by the television system. When a user is attracted by an item in the program, an instruction is sent from a remote control device of the television system or from the mobile device to send a data file including a product identifier to the mobile device. The user may use a cursor controlled by the remote control device or by the mobile device to locate the item. An icon is displayed on a display screen of the mobile device to represent the received data file. When the icon is selected, the mobile device is connected to a data manager in the Internet to deliver more product information to the user.

主权项

1. An advertisement delivery system comprising:
a. a digital television system for rendering a video program comprising a series of frames, at least one of said frames further comprising commercial items associated with a plurality of product identifiers included in a data file, wherein said data file is transmitted from a server to the digital television system through a communication network; b. a remote control device; c. a mobile communication device; and d. a Near-Field-Communication link comprising a reader and a data storage tag, wherein the reader is located in said mobile device and the tag is located in said digital television system,
wherein a product identifier is stored into said data storage tag after a user selects one of the displayed commercial items in one of the frames by the remote control device,wherein said reader in said mobile communication device receives a data file including at least the product identifier in said tag,wherein a processor in said mobile communication device displays an icon on a display of said mobile communication device, said icon is a representation of the product identifier and detailed advertising message associated with the product identifier is transmitted from a server in a communication network and is displayed on the display of the mobile communication device upon the user's selection of said icon through a user input device of said mobile device.