Rules-based targeted content message serving systems and methods

摘要

A method of serving targeted content messages for display in a website accessed in a browser program of a networked computer communicatively connected to a network at a network address for communications, delivers uniquely targeted content messages displayed in websites viewed in web browsers. The method includes placing a script device in a website file, processing the website file, together with the script device by a particular web browser on download of the website file, including by determining the network address of the networked computer, determining an identifier of the website file, and sending an artifact representing the network address and the identifier over the network to a server computer. The method also includes detecting the network address and the identifier by the server computer, querying a database for a database article related to the network address and the identifier, constructing a script program stored in memory of the server computer for the particular browser and website file, and constructing an ad device stored in memory of the web browser device from the script program. The method further includes calling the server computer by the ad device by communication of an identifier representing an action of the web browser device, receiving the identifier by the server computer, querying the database for a select message artifact related to the script program, the identifier, the website file, and the web browser, and responding by the server computer to the web browser with the select message artifact. A message represented by the select message artifact is displayed in the website then viewed in a browser window of the web browser. Messages can be prioritized and are uniquely targeted in content, based on real-time activities of the web browser.

主权项

1. A method of providing a targeted content message service over a communications network, comprising the steps of:
providing an administration website communicatively accessible by a network device over the network; accessing the administration website by the network device via the network; delivering a plurality of message items to a message server database communicatively connected to the administration website; setting a rule policy of the message server database by the network device, via input to the administration website, to prioritize respective ones of the plurality of message artifacts; providing a website file to a web server computer communicatively connected to the network, the website file includes a specified script device; serving the website file of the web server computer, to a browser program stored in memory of and processed by a client device communicatively connected to the network, the browser program processed by the client device (i) displays a browser and, concurrently, (ii)(1) the website file is processed in the browser program and displays in the browser a website represented by the website file and (2) the specified script device is processed concealed from display, detects a unique network address of the client device and an identifier of the website, and directs the browser to send the unique network address and the identifier on the network; receiving from the browser the unique network address and the identifier of the website, by a server computer communicatively connected to the network; querying the database by the server computer for the unique network address and the identifier, based on the rule policy of the step of setting; constructing a script program stored in memory of the server computer, based on the step of querying the database for the unique network address and the identifier; constructing an ad device by the server computer based on the script program stored in memory of the server computer, the unique network address and the identifier; serving the ad device to the browser of the client device, the ad device, processed concealed by the browser, (x) displays an initial targeted content message in at least a portion of the website, (y) detects any action of the client device in respect to the initial targeted content message, and (z) sends a first indicator on the network representing any detected action of the client device in respect of the initial targeted content message; receiving from the ad device by the script program stored in memory of the server computer via the network, the first indicator; querying the database by the script program for a first select one of the plurality of message items, based on the rule policy and the first indicator of the step of receiving from the ad device; constructing a first message artifact by the server computer via the script program, for the first select one of the plurality of message items; sending the first message artifact by the server computer on the network to the browser, the first message artifact received by the browser is processed concealed by the browser and displays a first targeted content message in the website in the browser; logging a first item representing the first indicator, the first select one of the plurality of message items, and the step of sending the first message artifact, by the database.