Method and object for extracting content having a commercial aspect from a message emitted in a radiocommunication network

摘要

In order to broadcast a commercial content corresponding to the centers of interest of a user of a communicating object, the disclosed method involves generating a message including at least one piece of commercial content associated with at least one piece of meta-information characterising the subject concerned by the commercial content. The method is implemented by the object for extracting a piece of commercial content from the message only if the piece of meta-information of the content corresponds to a piece of meta-information characterising a center of interest of the user.

主权项

1. A communicating electronic object for receiving, through a communication network, a broadcast message, said broadcast message including at least one commercial content and at least one piece of meta-information associated with said commercial content to characterize a subject which the commercial content concerns,
wherein the object includes: establishment means for establishing a first piece of meta-information defining a center of interest of a user, the establishment means updating the first piece of meta-information based upon favorites defined by the user during at least one browsing phase of the user through at least one menu provided by the communicating electronic object; storage means for storing at least one established piece of first meta-information defining the center of interest of the user; and extraction means for extracting, from the broadcast message, the content if and only if a second piece of meta-information characterizing the content corresponds to a stored established first piece of meta-information defining the center of interest of the user.