| 摘要 |
<p>PROBLEM TO BE SOLVED: To enhance an advertisement effect by appropriately controlling the timing and position in displaying a floating advertisement.SOLUTION: An advertisement information provision device includes: means for detecting an event of shifting from a start page containing plural selection candidates accompanied by links to another page via the links of the selection candidates, re-displaying the start page again; means for calculating a direct return ratio indicating a degree of direct return to the start page from the other page and/or a temporal interval from displaying of the start page to the re-displaying in the case of detecting the re-displaying of the start page; and means for determining a possibility of displaying, and a display position, of a floating advertisement to the re-displayed start page, on the basis of the direct return ratio and/or the temporal interval.</p> |
