| 发明名称 |
CONVERSION ATTRIBUTION FOR EARNED MEDIA |
| 摘要 |
Tracking a path to conversion by receiving, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object, receiving, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object, and associating with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user. |
| 申请公布号 |
US2014289038(A1) |
申请公布日期 |
2014.09.25 |
| 申请号 |
US201414299012 |
申请日期 |
2014.06.09 |
| 申请人 |
KENSHOO LTD. |
发明人 |
HASSON TAL;COHEN NIR;LAVI YUVAL |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method for tracking a path to conversion, the method comprising:
receiving, in relation to an engagement of a first computer user with a first computer-hosted media object, an identifier associated with the first computer user and an identifier associated with the first computer-hosted media object; receiving, in relation to an engagement of a second computer user to a second computer-hosted media object, the identifier associated with the first computer user, an identifier associated with the second computer user, and the identifier associated with the first computer-hosted media object; and associating with the engagement of the first computer user to the first computer-hosted media object, a conversion event associated with the second computer user. |
| 地址 |
TEL-AVIV IL |
