| 摘要 |
A wireless network is established by direct communication between a user equipment (UE) and wireless access points within a shopping venue. After initial registration, the UE may be automatically authenticated upon entry into the shopping venue. In the venue, the UE sends a periodic signal that includes information from which the UE location within the venue may be determined. The system can develop a shopper profile based on the amount of time spent within the shopping venue, user purchases, and user-provided profile data even under circumstances where the specific identity of the user is not known. The customer analysis and profile generation can be used to produce individualized ads and offers for the UE. In addition, the analysis can develop a retail DNA rating for the user based on various factors, including responsiveness to advertising. A high retail DNA rating may result in even better advertising offers to the user. |
