Marketing Prediction, Analysis, and Optimization

摘要

For a plurality of subscribers of network content, a first value per subscriber of may be determined. The determination may be based on conversion data associated with a first advertisement. The first value per subscriber may be compared with a value associated with a second advertisement. The effectiveness of the second advertisement may be evaluated based on the comparison.

主权项

1. A computer-implemented method, comprising:
for a plurality of subscribers of network content, determining a first value per subscriber, wherein said determining is based on conversion data associated with a first advertisement; comparing the first value per subscriber with a value associated with a second advertisement; and evaluating an effectiveness of the second advertisement based on said comparing.