ADVERTISEMENT DISTRIBUTION MANAGEMENT DEVICE AND ADVERTISEMENT DISTRIBUTION MANAGEMENT METHOD

摘要

PROBLEM TO BE SOLVED: To properly perform allocation of distribution target users to an order of advertisement distribution.SOLUTION: An advertisement management device includes: prediction information storage means of storing information including user attributes of a plurality of distribution target users predicted as a future advertisement distribution destination; acquisition means of acquiring a plurality of order requests in which a user attribute is designated; and allocation means of allocating distribution target users to a plurality of order requests including a new order request every time the new order request is acquired by the acquisition means.