DYNAMICALLY GUIDED USER REVIEWS

摘要

Systems and associated processes for guiding users to provide more useful reviews are described. These systems and processes can provide guided reviews in certain embodiments by presenting questions to a user in the form of an interview. The questions can be relevant to the item being reviewed, and as such, may be specifically and dynamically selected based on the particular item under consideration. Many other criteria may be used to select the types of questions presented to users, examples of which will be described below. Presenting review questions to users can have the effect of reducing or eliminating the “blank page” effect of having to write a review from scratch, with no guidance. Accordingly, review questions can potentially elicit more thorough and useful feedback than existing review systems in some embodiments.

主权项

1. A method of performing guided reviews of items, the method comprising:
determining helpfulness of user reviews of items in an electronic catalog, at least some of the user reviews comprising review questions to which selected users have provided answers; assessing a quality of the review questions based at least in part on the user input regarding the helpfulness of the user reviews; selecting one of the review questions to present to a user, said selecting being based at least in part on the assessed quality of the selected review question; and presenting the selected review question to the user in order to obtain a review of an item in the electronic catalog from the user; wherein at least said assessing and selecting are performed by a computer system comprising computer hardware.