METHOD AND APPARATUS FOR ENABLING RECIPIENT INTERACTION WITH A CONTENT STREAM

摘要

Passive advertising via a video display unit or radio passive advertising is performed through the insertion of commercials at specific time locations based on signaling provided in a video or audio broadcast stream. However, such advertising systems do not take advantage of a recipient's first impulse to react to the advertisement, thereby losing a potential sale. Embodiments disclosed herein provide a recipient of a video display or radio broadcasts with real-time information on products (e.g., goods or services) placed in the video display or radio broadcasts. In addition, embodiments provide the recipient with a real-time opportunity to gather information or to respond to requests (e.g., marketing requests) at the time associated with the recipient's initial impulse to act in response to receiving the video display or radio broadcast.