发明名称 Distributing content
摘要 Contextually relevant pieces of alternative content, including advertisements, are selected for display with requested content based on documents or other second content sources that are referenced by or in the requested content.
申请公布号 US8843465(B2) 申请公布日期 2014.09.23
申请号 US201012696583 申请日期 2010.01.29
申请人 Google Inc. 发明人 Hylton Jeremy
分类号 G06F17/30 主分类号 G06F17/30
代理机构 Fish & Richardson P.C. 代理人 Fish & Richardson P.C.
主权项 1. A method for distributing content, the method comprising: receiving, by one or more processors, a request for sponsored content based on a search query; receiving, by the one or more processors, non-sponsored search results generated in response to the search query; identifying, by the one or more processors, second sponsored content that has been selected for display on landing pages associated with a respective non-sponsored search result; determining, by the one or more processors, a current context of the non-sponsored search results based at least in part on the second sponsored content; selecting, by the one or more processors and based on the current context of the non-sponsored search results, the sponsored content in response to the request for the sponsored content; and distributing the selected sponsored content in a response to the request for the sponsored content.
地址 Mountain View CA US