Onsite and offsite search ranking results

摘要

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for ranking search results. One method includes ranking web objects in response to a search query to generate a global ranking based on a relevance of each web object to the search query and a relative authority of each web object compared to other web objects in the plurality of web objects, each web object including a web page in a corresponding website that includes a plurality of web pages; ranking the plurality of web pages corresponding to each website based on onsite ranking criteria to generate an onsite ranking; generating a combined ranking for each web page based on a combination of the global ranking of the web object that includes the web page and the onsite ranking of the web page; and presenting web pages responsive to the search query based on the combined rankings.

主权项

1. A computer-implemented method performed by at least one processor, the method comprising:
receiving a search query; obtaining search results that identify a plurality of respective web pages as being responsive to the search query; computing a respective global ranking score for each of the plurality of web pages, wherein each global ranking score is based at least in part on a measure of relevance of each web page to the search query; computing an onsite ranking score for each of the responsive web pages, wherein each web page is a web page on a corresponding website that includes a plurality of other web pages, wherein the onsite ranking score is computed from onsite data that is controlled by a webmaster or a developer of the website, wherein the onsite ranking score represents an indication of importance of the web page as responsive to the search query relative to all other web pages within the corresponding website; modifying the global ranking score for each responsive web page based on the onsite ranking score for the web page; generating a combined ranking of the plurality of web pages based on the global ranking scores of the web pages including the modified global ranking score for each web page; and providing the combined ranking of the plurality of web pages in response to the search query.