| 摘要 |
PROBLEM TO BE SOLVED: To transmit information on an advertisement that attracts much attention in accordance with an attribute of a user of a portable information terminal located in a range where the information on the advertisement is transmitted.SOLUTION: An advertisement information transmission system comprises: an advertisement information transmission device 130 that is installed in a public place, and transmits information on an advertisement; and an advertisement information management device 110 that manages the information on the advertisement to be transmitted by the advertisement information transmission device 130. The advertisement information management device 110 has: an attribute analysis part that analyzes to which attribute out of a plurality of attributes an attribute of a user of a portable information terminal S belongs on the basis of a movement history of a portable information terminal S; an attribute number-of-users evaluation part that, as to the user of the portable information terminal S located in a predetermined range including an installation position of the advertisement information transmission device 130, evaluates the number of users belonging to a predetermined attribute on the basis of an analysis result analyzed by the attribute analysis part; and an advertisement information determination part that determines information on the advertisement to be transmitted by the advertisement information transmission device 130 on the basis of an evaluation result evaluated by the attribute number-of-users evaluation part. |
