MULTI-PLATFORM MARKETING, PUBLISHING, DATA COLLECTION, AND ANALYSIS

摘要

A social and mobile business tool is provided for managing multi-platform marketing, publishing, and analysis. The marketing and publishing software program provides an intuitive campaign management system and graphical user interface with in-depth, real-time analytics for conducting social, mobile, and digital targeted campaigns. The social and mobile business software program improves how social, mobile and digital campaigns work, by syncing the multi-platform based campaigns together. Simultaneous and full synchronization means a campaign can be launched at the same time across mobile, social and Web platforms, and are fully synchronized so changes to a campaign are reflected across the other platforms immediately. The pairing of simultaneous synchronization with mobile integration and detailed interest and attribute data about what's important to a brand or agency's customers and prospects equates to more intelligent marketing with the ability to react and adjust a campaign thereby leading to stronger sales, and more satisfied, loyal buyers.

主权项

1. A computerized method for providing a multi-platform marketing, publishing, and analysis tool, said method comprising:
providing a campaign management system and graphical user interface (GUI) with real-time analytics for conducting a simultaneous and coordinated publishing and launch of a branded campaign across social media, mobile, and digital targeted Web platforms; receiving configuration instructions and selected options for the branded campaign from a brand manager using the campaign management system and graphical user interface (GUI); receiving content, coupons, and contests for the branded campaign from the brand manager to engage a plurality of end users of the social media, mobile, and digital targeted Web platforms; receiving via a networked connection detailed interest and attribute data about the end users in response to the end user engagement; and wherein changes to the branded campaign are synchronized so that the changes are reflected across the social media, mobile, and digital targeted Web platforms immediately.