| 发明名称 |
METHOD AND APPARATUS FOR SUBJECTIVE ADVERTISMENT EFFECTIVENESS ANALYSIS |
| 摘要 |
A system includes a processor configured to receive an advertisement. The processor is also configured to present the advertisement to a vehicle occupant. The processor is further configured to visually record an occupant response during the course of the advertisement presentation using a vehicle camera. The processor is additionally configured to analyze the visually recorded response to gauge a user reaction to the advertisement and based on the analysis adjust an advertisement variable metric with respect to the presented advertisement. |
| 申请公布号 |
US2014278910(A1) |
申请公布日期 |
2014.09.18 |
| 申请号 |
US201313834330 |
申请日期 |
2013.03.15 |
| 申请人 |
FORD GLOBAL TECHNOLOGIES, LLC |
发明人 |
Visintainer Randal Henry;Liu Yimin;MacNeille Perry Robinson;Gusikhin Oleg Yurievitch |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A system comprising:
a processor configured to: receive an advertisement; present the advertisement to a vehicle occupant; visually record an occupant response during the course of the advertisement presentation using a vehicle camera; analyze the visually recorded response to gauge a user reaction to the advertisement; and based on the analysis adjust an advertisement variable metric with respect to the presented advertisement. |
| 地址 |
Dearborn MI US |
