ELECTRONIC OFFER MANAGEMENT SYSTEM AND METHOD THEREFOR

摘要

An electronic offer management system and method thereof is disclosed. In particular, the system comprises means for receiving information related to a plurality of offers distributed by a plurality of different offer distributors to customer for redemption at plurality of stores, means for automatically routing the information related to an offer to a point-of-sale system of each store in which the offer can be redeemed, and means for automatically clearing the offers redeemed by the customer at the stores. The system further comprises means for automatically reconciling financial obligations associated with each cleared offer, as well means for dynamically profiling customers so that improved offer targeting can be achieved.

主权项

1. A method comprising:
maintaining a centralized server system that is coupled, via one or more network connections, to at least a plurality of different retailers; maintaining, at the centralized server system, one or more databases of customer records describing customers, the customer records being associated with customer identifications; receiving, at the centralized server system, from the plurality of different retailers, transaction logs comprising transaction details from particular transactions at point-of-sales operated by the plurality of retailers, wherein the transaction details include at least particular customer identifications, of the customer identifications, and information about specific products purchased in each transaction of the particular transactions; receiving, at the centralized server system, from a plurality of different offer distributors, offer data describing a plurality of offers available for use in transactions at the point-of-sales operated by the plurality of retailers, the plurality of offers including dynamically targeted offers that are targeted to specific customers of the customers based on the transaction details and the customer records; the centralized server system routing the offer data to the plurality of different retailers.