Systems and Methods for Management of Consumer Incentives

摘要

Systems and methods are provided for tracking effectiveness of incentives transmitted to particular consumers. A computer-readable medium is configured to store a consumer profile data structure configured to store consumer data including consumer history data and an incentives offered data structure configured to store a history of incentives offered including an identification of to which consumers a particular incentive was offered and which of those consumers redeemed the particular incentive. One or more data processors configured to access the one or more computer-readable mediums and to execute steps including updating the consumer profile data structure based on consumer activity data associated with the particular consumer; transmitting the particular incentive to the particular consumer based on consumer data associated with the particular consumer; and updating the consumer profile data structure and the incentives offered data structure based on receipt of an indication that the particular consumer redeemed the particular incentive.

主权项

1. A processor-implemented system for tracking effectiveness of incentives transmitted to particular consumers, comprising:
one or more computer-readable mediums configured to store one or more data structures including:
a consumer profile data structure configured to store consumer data including consumer history data;an incentives offered data structure configured to store a history of incentives offered including an identification of to which consumers a particular incentive was offered and which of those consumers redeemed the particular incentive; one or more data processors configured to access the one or more computer-readable mediums and to execute steps including:
updating the consumer profile data structure based on consumer activity data associated with the particular consumer;transmitting the particular incentive to the particular consumer based on consumer data associated with the particular consumer; andupdating the consumer profile data structure and the incentives offered data structure based on receipt of an indication that the particular consumer redeemed the particular incentive.