NETWORK-ADAPTIVE AD MODALITY SELECTION

摘要

A method for adjusting delivery of electronic advertisement to a user device. The method comprises receiving a request for an electronic advertisement asset, where the request includes one or more indicators associated with at least one of the user device and at least one network condition in relation to the user device and determining a modality of delivery of the electronic advertisement asset based on the one or more indicators. The method further comprises transmitting the electronic advertisement asset in the determined modality to the user device in response to the request.