Real-Time Advertising System

摘要

Disclosed are systems, methods, and non-transitory computer-readable storage media for identifying and assigning advertisements to impression slots based on each advertisement's impression set. An advertisement has one or more attributes, or impressions, that characterize it, which are collectively known as an impression set. Media content providers may take into account an advertisement's impression set when linking advertisements to impression slots. By iterating through a direct access table that contains impression slots and pointers, an advertisement inventory server can link, re-link, and award impression slots to the advertisement that has the highest value. The resulting direct access table shows the value-optimized impression slot assignments as well as the unsold inventory of impression slots in real-time. Furthermore, if a query is submitted, the advertisement inventory server can include the query results in the direct access table.

主权项

1. A method comprising:
receiving query requests for advertisement placement; retrieving, from databases, advertisements and impression templates; identifying, based at least in part on impression templates and provided metadata associated with the advertisements, impression sets for each advertisement; generating, based at least in part on the advertisements and their associated impression set, an impression table; linking, based at least in part on associations in an impression table and value, advertisements to corresponding impression slots in a direct access table; awarding, based at least in part on associations in an impression table and value, impression slots to advertisements and re-linking advertisements, the awarding comprising assigning impression slots to an advertisement; and returning the results of the direct access table.