AUDITED PIPELINED DISTRIBUTED SYSTEM FOR VIDEO ADVERTISEMENT EXCHANGES

摘要

Techniques and systems for operating a video ad exchange includes controlling an ad server to receive ad requests from viewer devices, provide ad responses to viewer devices, generate an ad delivery data file that includes information about delivery of ads to the viewer devices, and transfer the ad delivery data file to a distributed computing cloud. The technique further includes controlling an ad data infrastructure mechanism to download the cloud-based ad delivery data file into a local memory, and process the copied ad delivery data file to generate billing data. An ad data infrastructure mechanism receives a configuration file from the ad server, verifies that all items in the configuration file from the ad server were used in the generation of the first billing data, and removes non-verifiable items from the first billing data to generate a final billing data.

主权项

1. A method of operating a video advertisement (ad) exchange system, comprising:
controlling an ad server configured to:
receive a plurality of ad requests from a plurality of viewer devices,provide a plurality of ad responses to the plurality of viewer devices,generate an ad delivery data file that includes information about delivery of ads to the plurality of viewer devices; andtransfer the ad delivery data file to a distributed computing cloud; controlling an ad data infrastructure mechanism to:
download the ad delivery data file from the distributed computing cloud into a local memory;process, using the plurality of ad responses, the copied ad delivery data file to generate a first billing data comprising information about ads that were placed; and further controlling the ad data infrastructure mechanism to:
receive a configuration file from the ad server;verify that all items in the configuration file from the ad server were used in the generation of the first billing data; andremove non-verifiable items from the first billing data to generate a final billing data.