RECOMMENDING VEHICLE FOR PAYMENT BASED ON SOCIAL NETWORK DATA

摘要

Embodiments of the invention are directed to a system, method, or computer program product for recommending payment vehicles for a transaction based on social network data. Embodiments of the invention allow a customer to receive a recommended payment vehicle for a transaction with a merchant where the recommended payment vehicle is determined based on social network data. In this way, a payment recommendation may be based on one or more preferences of a trusted advisor, social network friend, family member, celebrity, or an aggregation of data related to how a group of individuals on a social network are selecting payment vehicles for various merchants. The invention may review this social network data and provide the customer with a payment vehicle recommendation for a transaction with a merchant.

主权项

1. A system for recommending a payment vehicle for a transaction based on social network data, the system comprising:
a memory device with computer-readable program code stored thereon; a communication device; a processing device operatively coupled to the memory device and the communication device, wherein the processing device is configured to execute the computer-readable program code to:
determine one or more payment vehicles available to a customer;review social network data associated with the customer;receive an indication of a potential transaction between the customer and a merchant;determine transaction details associated with the potential transaction between the customer and the merchant, wherein the transaction details include merchant type and products of the potential transaction;determine a recommended payment vehicle for the potential transaction, wherein the recommended payment vehicle is determined based at least in part on the one or more payment vehicles available to the customer, the social network data associated with the customer, and the transaction details;determine that the transaction has been initiated between the customer and the merchant;provide the customer with the recommended payment vehicle before the transaction has been completed between the customer and the merchant; andapply the recommended payment vehicle to the transaction to complete the transaction, wherein applying the recommended payment vehicle to the transaction is based at least in part on customer authorization.