METHOD OF AUTOMATICALLY VISUALIZING CONTENT AND MESSAGING OF DOCUMENTS IN A MARKETING CAMPAIGN DESIGN ENVIRONMENT

摘要

A method of automatically visualizing the content and messaging of documents in a marketing campaign design environment are provided. The exemplary method includes receiving an identification of a specified Touchpoint of the plurality of Touchpoints in a campaign; instantiating the specified Touchpoint and its elements into a knowledge model; executing semantic inferencing engine to determine inferences based on the plurality of Touchpoints instantiated into the knowledge model; transforming inferences into implicit requirements about the contents for each of the Touchpoints; displaying a representation of the specified Touchpoint; and including within the representation of the specified Touchpoint the Touchpoint contents as described by the explicit and implicit requirements.

主权项

1. A computer-implemented method of automatically generating a template, example, or outline of a document in a marketing campaign design environment, the method comprising:
receiving an identification of a specified Touchpoint of the plurality of Touchpoints in a campaign; instantiating the specified Touchpoint and its elements into a knowledge model; using a semantic inferencing engine to determine inferences based on the plurality of Touchpoints instantiated into the knowledge model; transforming inferences into implicit requirements about the contents for each of the Touchpoints; and displaying a representation of the specified Touchpoint, wherein included within the representation of the specified Touchpoint are the Touchpoint contents as described by the explicit and implicit requirements.