ENHANCING TARGETED ADVERTISING IN A HOME NETWORK GATEWAY DEVICE

摘要

Advanced set top devices are beginning to merge with home network gateway devices and will soon become the major single entry point into the home. A growing trend and implementation of home gateways is to provide a centralized data entrance point to end user home. Behavioral information may be compiled from each individual device in the home network, and the home network gateway device determines advertisements to insert specifically to each device based on the entirety of the behavioral information compiled from within the home network. The advertisements provided to individual users within the home network may be determined by the home network gateway device, transparent to entities outside the home network. For example, a headend that delivers content to a home network may not know how many devices are connected to a home network gateway device, the type of devices connected, or which devices are receiving content.

主权项

1. A method for client side control of content delivery through a home network gateway device, the method comprising:
receiving media content from a content delivery network at the home network gateway device that provides a centralized data entrance point to a home network, the home network comprising a plurality of individual devices in a local network linked to the home network gateway device; compiling, in an advertisement decision manager (ADM) localized within the home network, behavioral information associated with at least one of the plurality of devices in the local network; attributing, by the advertisement decision manager (ADM) localized within the home network, at least one behavior to at least one of the plurality of devices in the local network based on the compiled behavioral information, wherein the at least one behavior attributed to at least one of the plurality of devices in the local network is transparent to the content delivery network that delivers media content to the home network; and determining, by the advertisement decision manager (ADM) localized within the home network, which advertisements to insert for the at least one of the plurality of devices in the local network based on the at least one behavior attributed to the respective device.