Systems and Methods for Creating Product Advertising Campaigns

摘要

Systems and methods for creating product advertising campaigns in accordance with embodiments of the invention are disclosed. In one embodiment, a product target generation server system includes a processor, product data including a plurality of attribute-value pairs describing a set of products, semantic models including data describing relationships between product targets, concepts described using categories and attribute-value pairs, and target grouping data constituting a set of groupings of product targets, global performance data including performance data, wherein the processor is configured to identify at least one category in a portion of the product data, determine a product advertising structure based on the product data and the identified at least one category, match a portion of the groupings of product data with the product targets within the global performance data, identify performance data, and generate at least one product target using the identified performance data and the product data.

主权项

1. A product target generation server system, comprising:
a processor; a memory connected to the processor and configured to store a product advertisement generation application; product data storage configured to store product data, where the product data comprises a plurality of attribute-value pairs describing a set of products; semantic model storage configured to store semantic models comprising data describing relationships between product targets, concepts described using categories and attribute-value pairs, and target grouping data constituting a set of groupings of product targets; and performance data storage configured to store global performance data comprising performance data for product targets and target grouping data across a plurality of existing product advertising strategies, where the target grouping data describes groupings of product targets and product data; wherein the product advertisement generation application configures the processor to:
identify at least one category in a portion of the product data based upon the attribute-value pairs in the product data that associated with the category;determine a product advertising structure based on the product data and the identified at least one category, where the product advertising structure includes one or more groupings of product data;match a portion of the groupings of product data with the product targets within the global performance data based on the attribute-value pairs of the product data associated within the portion of the groupings of product data;identify performance data within the global performance data based on the matched product targets; andgenerate at least one product target using the identified performance data and the product data, where a product target comprises a set of product attribute-value pairs identifying a portion of the product data.