METHOD AND SYSTEM FOR IMPLEMENTING A SALES SYSTEM HAVING A FRIEND OFFER MECHANISM

摘要

Disclosed is an improved approach to implement a shopping interface that includes a friend offer mechanism which identifies marketing deals that are available as an adjunct to a primary sales situation. The friend offer mechanism presents the additional marketing deals to the consumer. This permits friends offer mechanism to allow the primary consumer to choose a free gift or to purchase another item for a friend at a discount. The invention is applicable to any application in which a product or service to be purchased by a consumer is amenable to be provided to a friend of that purchasing consumer.

主权项

1. A computer implemented method implemented with a processor for a sales system, comprising:
receiving an instruction from a first consumer to add an item to a shopping cart structure on an electronic computing system, wherein the shopping cart structure corresponds to a list of items selected for purchase from the sales system; identifying a friend promotion offer that is available, wherein the friend promotion offer corresponds to a marketing promotion that provides an additional item to a second consumer; determining whether the first consumer accepts the friend promotion offer; and automatically adding an other item to the shopping cart in response to a determination that the first consumer has accepted the friend promotion offer.