主权项 |
1. A method comprising:
generating, by a bidding platform computing device, a computer interface usable by a merchant in order to place bids for placement of ads for a plurality of products based on one or more bid rules, wherein each bid rule comprises:
a bid amount indicating an absolute advertising rate or a relative bid adjustment to be made to a base advertising rate;a rule definition comprising criteria for identifying products of the merchant associated with the respective bid rule, the criteria comprising one or more price criteria, taxonomy criteria, or product manufacturer criteria; anda bidding priority indicating a respective priority of the bid rule in relation to other bid rules; transmitting the computer interface to a computing device of the merchant, and receiving one or more bid rules of the merchant from the merchant computing device. |