REAL-TIME INTERACTIVE DIGITAL ADVERTISING SYSTEM AND METHOD OVER MOBILE WEB MESSAGING SERVICE

摘要

An interactive digital advertising system and method may include an advertising component for generating qualified leads in response to a lead request using interactive advertising units. The advertising system may provide “real-time” matching of leads, which may be validated based on a criteria defined by the lead requestor, to the services or products offered by the lead requestor. The interactive advertising units may communicate with leads over mobile messaging services, such as short message service (SMS), instant messaging (IM) service, or the like. The advertising component may generate a unique identification code for each lead request, which responders may use to initiate an interactive screening session with the advertising unit. The advertising component may track the unique identification code, responder's caller ID, and the state of the screening session to maintain the proper sequence of interactions.

主权项

1. A computer system for qualifying potential leads over an electronic messaging service comprising a computer having non-transitory memory for storing machine instructions that are to be executed by the computer, the machine instructions when executed by the computer implement the following functions:
receiving a lead request from a lead requestor, the lead request including a description of an advertisement and a selection of a set of pre-screening inquiries; generating at least one digital interactive advertising unit corresponding to the advertisement based on the lead request, the interactive advertising unit including an advertising message and a call-to-action message prompting individuals to initiate a computerized screening session with the interactive advertising unit in response to the advertising message over an electronic messaging service; receiving a call-to-action response via the electronic messaging service from a responder responding to the interactive advertising unit; and executing the computerized screening session with the responder in response to the call-to-action response, the real-time computerized screening session based at least in part on the set of pre-screening inquiries to collect responder information.