SYSTEM AND METHOD FOR ATTRIBUTION OF MOBILE ADVERTISEMENTS RELATED TO MOBILE APPLICATIONS

摘要

In various embodiments, the present disclosure relates generally to a mobile advertising attribution system. The system enables the proper attribution of user interaction with mobile advertisement related to a mobile application after the user installs the mobile application. The system causes electronic devices to set cookies with advertisement campaign identifiers for advertisement campaigns including the mobile advertisements. When the mobile application is initially executed, the system receives the advertisement campaign identifiers, which enables advertising networks and the vendor of the mobile application to properly and accurately correlate which mobile advertisements are directly and indirectly responsible for the installation of the mobile application.

主权项

1. A method of operating at least one server, said method comprising:
(a) receiving from an electronic device at the at least one server an advertisement identifier associated with a mobile advertisement, the mobile advertisement related to a mobile application capable of executing on the electronic device; (b) causing the at least one server to determine an advertisement campaign identifier associated with the advertisement identifier, in response to receiving the advertisement identifier, wherein the advertisement campaign identifier uniquely identifies an advertisement campaign including the mobile advertisement; (c) transmitting from the at least one server to the electronic device a cookie set request including the advertisement campaign identifier such that the electronic device sets a cookie including the advertisement campaign identifier; (d) transmitting from the at least one server to the electronic device a URL for a mobile application store such that the electronic device is redirected to the mobile application store; (e) receiving from the electronic device at the at least one server the cookie including the advertisement campaign identifier; and (f) causing the at least one server to store an attribution for the advertisement campaign in a database, in response to receiving the advertisement campaign identifier.