A computer system for recommending merchants to a candidate cardholder is provided. The computer system includes a memory device in communication with a processor. The processor is programmed to receive transaction information for a plurality of cardholders from a payment network. The transaction information includes data relating to purchases made by the cardholders at a plurality of merchants, the purchases satisfying a first criteria. The processor receives candidate cardholder preference information for at least one of the merchants input by the candidate cardholder. The computer system determines a merchant rank for each merchant based on the received transaction information and the candidate cardholder preference information, and determines a neutral merchant rank for each merchant based on the received transaction information and neutral cardholder preferences of the plurality of cardholders. The computer system also determines a merchant score for each of the plurality of merchants by comparing the merchant rank to the neutral merchant rank.
申请公布号
WO2014143352(A1)
申请公布日期
2014.09.18
申请号
WO2013US77843
申请日期
2013.12.26
申请人
MASTERCARD INTERNATIONAL INCORPORATED
发明人
MERZ, CHRISTOPHER, J.;LO FARO, WALTER;HOSP, ADAM, K.;STOCKE, MATTHEW, RICHARD;HENDRIX, STEPHEN, P.;GROTHE, ROBERT T., JR.