SYSTEM AND POUCH WITH QR CODE, RFID TAG, AND/OR NFC TAG

摘要

A system for obtaining information from a flexible pouch having an information tag is provided. The system has a management platform, a brand/tag manager and a communication network that affords for an individual using a personal electronic device (PED) to interact with content related to the flexible pouch and/or product within the flexible pouch. The system also includes on-the-fly coding of the information tag as it is printed onto a flexible pouch, the on-the-fly coding being a function and/or analysis of past interactions by individuals viewing, purchasing and/or using flexible pouches with information tags.

主权项

1. A system for obtaining information from flexible pouches comprising:
a flexible pouch with an information tag; a communication network; a management platform and a brand/tag manager in communication with said communication network; and a PED operable to read said information tag, provide said management platform with information read from said information tag and receive a response from at least one of said management platform and said brand/tag manager.