| 摘要 |
Methods, computer systems, and computer-storage media are provided for generating offers. Offers may be generated upon being associated with one or more of a keyword, a search query input, a search query history for a user, a current trend, a social trend (either user-specific or not user-specific social trends), a user location, and the like. Upon determining the association between one or more offers and at least one of the above-listed factors, the one or more relevant offers may be displayed in a variety of ways including, but not limited to, in conjunction with search results, on an offers portal dedicated to presentation of offers, in a mapping application of a mobile device, and the like. |
| 主权项 |
1. One or more computer-storage media having computer-executable instructions embodied thereon that, when executed by one or more computing devices, perform a method of generating offers, the method comprising:
receiving a search query input from a user; identifying a search query history for the user, wherein the search query history includes one or more search queries previously submitted by the user; comparing one or more of the search query history and the search query input with one or more offers; determining whether at least one offer of the one or more offers is associated with at least one search query of the search query history or the search query input; and upon determining that at least one offer is associated with at least one search query, displaying the at least one offer to the user. |
