Dynamic Pricing in Online Content

摘要

Systems and methods for presenting dynamic offers to a computer user are presented. In one embodiment, in response to a request for content, one or more items in the content are identified. For each of the items, a determination is made as to whether to offer a dynamic offer for the item is made. For those items where it is determined to make a dynamic offer, the dynamic offer is incorporated into the content. The content is then presented to the computer user. Alternative, a component on the user computer identifies one or more items in content to be displayed to the computer user. The user computer then obtains dynamic offers corresponding to at least some of the identified items and incorporates the dynamic offers into the displayed content.

主权项

1. A computer-implemented method for presenting dynamic offers to a computer user, the method comprising:
identifying an item in content for display to the computer user on a user computer; dynamically determining to make a dynamic offer to the computer user for the identified item; updating the content to include a presentation of the dynamic offer for the item; and providing the updated content to the computer user for display to the computer user.