SYSTEM, METHOD, AND COMPUTER-READABLE PROGRAM FOR PROVIDING SCHEDULED AND RELEVANT ADVERTISEMENT CONTENT

摘要

A computerized method and system for providing scheduled and relevant advertisement content in electronic marketing communications is disclosed. The method includes receiving a plurality of advertisement content at a server, each advertisement content of the plurality of advertisement comprising a media content corresponding to a marketing advertisement and an expiration data corresponding to an expiration date for the marketing advertisement, associating each advertisement content of the plurality of advertisement content with a content type in a database, the content type identifying a geographic location that is relevant to each advertisement content, assigning a priority to each advertisement content of the plurality of advertisement content in the database, the priority based at least on part on the content type, creating an advertisement schedule for the plurality of advertisement content based at least in part on the priority, content type, and expiration data associated with each advertisement content of the plurality of advertisement content with the server, creating at least one electronic message for a recipient with the server, the at least one electronic message comprising at least one advertisement content selected from the plurality of advertisement content based on the advertisement schedule and at least one demographic attribute of the recipient.

主权项

1. A computerized method for providing scheduled and relevant advertisement content in electronic marketing communications, the method comprising:
receiving a plurality of ad content items at a server, each ad content item comprising a marketing advertisement and an expiration date for the marketing advertisement; associating each ad content item with a content type in a database, the content type identifying a relevancy factor for each ad content item; determining a priority score to each ad content item in the database, the priority score based at least in part on the content type and the relevancy factor; generating a dynamic schedule for the plurality of ad content items based at least in part on the priority score, content type, and expiration date for the marketing advertisement associated with each ad content item through the server; and providing a plurality of electronic messages to a plurality of recipients using the server, each electronic message comprising at least one ad content item selected from the plurality of ad content items based on the dynamic schedule and at least one attribute of a corresponding recipient of the electronic message.