SYSTEMS AND METHODS FOR DETERMINING ENROLLMENT PROBABILITY

摘要

Systems and method are provided for determining an enrollment probability. Prior candidate data is received for an institution. Activity of a current candidate on a social media site is monitored, where the current candidate is an applicant of the institution. An enrollment probability for the current candidate is determined based on the prior candidate data and the current candidate activity on the social media site.

主权项

1. A method comprising:
receiving prior candidate data for a reference institution, the prior candidate data pertaining to students that were previously considered for enrollment at the reference institution; monitoring activity of a current candidate on a social media site associated with a target institution including monitoring the activity from an initial time relating to the current candidate becoming a member of the social media site to a subsequent time, the current candidate having applied to the target institution; storing data about the monitored activity of the current candidate including storing first data associated with the initial time and second data associated with the subsequent time; and determining, by a processor, an enrollment probability indicating a probability that the current candidate will enroll at the target institution, the determining of the enrollment probability being performed using the prior candidate data and the stored data about the monitored activity of the current candidate on the social media site.