IN-GAME ADVERTISING FEATURE FOR CASINO FOOT TRAFFIC

摘要

An in-game advertising system that provides benefits to gamers, game publishers and casinos by offering in-game awards as part of the electronic game plot that the gamer is playing on the gamer's mobile device.

主权项

1. An electronic game comprising:
a communication interface for obtaining geo location information of a device on which the electronic game is being played; at least one campaign module for providing:
one or more in-game offers from a casino when the device on which the electronic game is being played is within a pre-defined information radius of the casino's geo co-ordinates;one or more in-game rewards from the electronic game when the device on which the electronic game is being played is within a pre-defined target radius of the casino's geo co-ordinates; and wherein the one or more in-game offers and the one or more in-game rewards are presented as a part of the game plot of the electronic game.