摘要 |
The invention is directed to a sponsorship system configured to facilitate a transaction to sell and purchase a sponsorship opportunity. The system includes an electronic data receiving module configured to receive information in relation to one or more sponsorship opportunities, an electronic rating module for automatically determining a sponsorship rating for each sponsorship opportunity, each sponsorship rating providing an indication of market value associated with the respective sponsorship opportunity, an electronic display module configured to generate display data for displaying on an electronic display the one or more sponsorship opportunities available for sale and their associated sponsorship rating, an electronic purchasing module configured to receive one or more offers for purchasing a sponsorship opportunity from a potential sponsor. |