AUTOCOMPLETE-BASED ADVERTISEMENTS

摘要

A system and method of providing advertisements based on autocomplete functionality are disclosed. In some embodiments, user-entered text is received in a search field of a search engine. A predicted query is determined based on the user-entered text. The predicted query comprises predicted text and at least a portion of the user-entered text, the predicted text being absent from the user-entered text. An advertisement for an item is determined based on the predicted query. The advertisement is caused to be displayed to the user concurrently with the predicted query being displayed in an autocomplete user interface element of the search field. In some embodiments, the advertisement for the item comprises an identification of the item and a price of the item.

主权项

1. A computer-implemented method comprising:
receiving, from a user, user-entered text in a search field of a search engine; determining a predicted query based on the user-entered text, the predicted query comprising predicted text and at least a portion of the user-entered text, the predicted text being absent from the user-entered text; determining an advertisement for an item based on the predicted query; and causing, by a machine having a memory and at least one processor, the advertisement to be displayed to the user concurrently with the predicted query being displayed in an autocomplete user interface element of the search field.